Morning Call profiles STRATA residents making Downtown Allentown their new home
November 9, 2015 / On Saturday, The Morning Call profiled several STRATA Flats at Four City Center residents in an article examining the appeal of the new upscale apartment complex in the heart of Downtown Allentown. The 170 residences rented faster than expected, leaving the building 97 percent leased just three months after it opened. Living in an area with great restaurants, bars and shopping, as well as many entertainment and arts venues, is a strong selling factor. So are the excellent amenities STRATA offers.
While millennials have really taken to STRATA, they aren’t the only ones enamored with downtown living. Empty-nesters also like the community and make up a sizeable number of STRATA tenants. A few small families have moved in as well.
Two empty-nesters, Steven and Lisa Roseman, were interviewed for the article:
The Rosemans, who operate Pearle Vision in the Bethlehem Square shopping center on Nazareth Pike in Bethlehem Township, also checked out other apartment complexes closer to their business. But the amenities at Strata proved superior.
In particular, they liked that there was a full washer and dryer in each apartment, as well as covered parking in the adjacent garage. They pay an extra fee for an additional reserved parking space in the underground garage.
“It had all of the little things we were looking for — from granite countertops and stainless steel appliances to great indoor and outdoor lounge areas,” says Steven, noting they likely will use the indoor lounge, featuring a pool and shuffleboard tables, for a Thanksgiving get-together.
The couple, who regularly visit their beach house in Brigantine, N.J., also appreciate other Strata amenities such as the exercise room, which Steven uses, and advanced security measures, which include 24/7 monitored surveillance and key-swipe access to all common areas.
All the flats are pet-friendly and smoke-free, and rent prices range from $900 to $980 a month for studios, $1,050 to $1,180 for one-bedrooms and $1,255 to $1,670 for two-bedrooms. Currently, only five one-bedroom flats are available for lease.
COMING IN 2017: STRATA II
With the apartments renting faster than expected, City Center Lehigh Valley recently announced plans to spend $20 million to build another luxury flat complex along the ArtsWalk. STRATA II will be located between Linden Street and the ArtsWalk along Sixth Street, across the street from Miller Symphony Hall. It will be a 66-unit building with eight first-floor retail shops. The five-story building is expected to break ground early next year and be complete in spring 2017.